I implemented a marketing initiative aimed at elevating the brand presence of Apeiron, a leading SaaS company, by integrating and refreshing the company’s various brands to ensure a cohesive identity across all platforms, including print and digital. The goal was to promote and elevate the branding and awareness of its growing suite of product offerings.
Developed new brand iconography, enhancing engagement with audiences while ensuring consistency across all media.
Addressed communication challenges through effective design in product marketing collateral, presentation decks, flow diagrams, and product packaging.
Crafted engaging social media posts as part of a broader campaign to increase brand visibility and audience interaction.
Collaborated with cross-functional teams to promote marketing automation and campaign tools, enhancing the efficiency and quality of marketing processes via social media strategy, email drip-campaigns, and activity tracking
After the initial implementation of the new Apeiron brand I established. I forged a new path toward the marketing efforts of the growing suite of Apeiron SaaS products, including SIP Trunking services, SMS Messaging, and more.
I utilized the new branding guidelines and iconnography and fused them with emerging web development services and marketing platforms to create highly engaging visuals to drive lead generation and impressions on social media.
Additionally, I designed a more targeted campaign for 3rd party agents and partners for a limited time promo for Apeiron’s social media channels. It included a one-pager, dynamic social media posts, and a landing page that was personalized for Apeiron’s channel partner email list.
We needed a dynamic landing page to send our potential leads, so I created a complimentary responsive landing page template that utilized all of the assets above and included a fancy personalized landing page with the ability to schedule appointments via Calendly. Here it is in action:
