Work
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WBT Camps Marketing

For this project, I developed a dedicated landing page for Wilshire Boulevard Temple’s Camp Hess Kramer & Gindling Hilltop Camp. The primary goals were to generate leads and reveal new details about the camps after the tragic loss of their former Malibu campus.

This is what the project included:

Creative Strategy

Strategically designed to capture leads and effectively communicate new updates about the camp's future offerings.

Branding

Continuously refining Wilshire Boulevard Temple Camps' established branding to maintain clarity, cohesion, and an engaging camp experience.

Video

A CGI background was incorporated, showcasing the iconic Camp Hess Kramer logotype to resonate with visitors and maintain a connection to the camps' heritage.

Web Development

The landing page was constructed using HTML, CSS, and Bootstrap to ensure a responsive and visually appealing design.

The project began with a compelling video.

I created a compelling animation to honor the camp’s legacy, spark engagement, and build excitement—despite the unknown future location—while preserving its coastal spirit.

A pivot from loss to new beginnings.

A strategic landing page enabled WBT Camps to rapidly pivot its marketing, turning loss into renewed engagement and future growth.

Bridging legacy and future for an unforgettable summer camp experience.

This project delivered a visually compelling and informative platform that honors the past while paving the way for continued engagement and growth for WBT Camps.

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Design
Web Development
Marketing
Branding
Creative Strategy
Everything