The One Tribe

In this web development project, I guided the founders of The One Tribe towards a user-friendly, interactive platform tailored to meet the needs of new and expecting mothers. It integrated seamless online wellness services with supportive content, designed to reflect the nurturing ethos of a wellness center they envisioned.

Creative Strategy

Provided guidance on web development and UX design methodologies to ensure startup web environments were best suited for the client's ambitious digital and in-person goals.

Website Architecture

Identified 3rd party service provided to provide accounts for new and expecting mothers, where they could track wellness plans and schedule both virtual and in-person services.

WordPress

Setup of theme to feature wealth of resources, including articles, videos, and online workshops tailored for maternal health and wellness.

UX Design

This project focused on creating a holistic digital environment that supported mothers at every stage, combining technology with heartfelt care to empower their wellness journey.

UI Design

Customized Mindbody UI for classes, consultations, and wellness sessions, integrating seamlessly with in-person service offerings.

Security and Privacy

Applied robust measures to WordPress to safeguard personal data and ensure a secure user experience with HIPPAA Compliant membership portal to meet the needs of the medical appointment function.

This is what we started with:

The project began as a request for a lifestyle magazine that included a membership component that would enable virtual and in-person events and appointments. I started by helping the clients outline their needs to their requirements for a minimum viable web product.

Main Website/ WordPressHomeAbout UsOur TeamHow it WorksServicesResourcesFAQShopWoocommerce or ShopifyContact UsLocationsMember Area / CRM/ LMS / Platform??Class ScheduleView CalendarIn PersonBook/PurchaseUser ReceivesOn-Screen and Email ConfirmationFor Physical LocationAttends Classin personUser Checks Inat ReceptionFollow Up EmailVirtualBook/PurchaseUser ReceivesOn-Screen and Email ConfirmationFor Zoom MeetingAttends appointmentvia video linkFollow Up EmailWellness AppointmentsView WellnessAppointment OfferingsIn PersonCompleteIntake FormBook ApointmentUser ReceivesOn-Screen and Email ConfirmationFor Physical LocationAttends appointmentin personUser Checks Inat ReceptionFollow Up EmailVirtualCompleteIntake FormBook ApointmentUser ReceivesOn-Screen and Email ConfirmationFor Zoom MeetingAttends appointmentvia video linkFollow Up EmailOn-Demand ContentView On-Demand OfferingsAdd Class to CartPurchaseReceive Class AccessFollow Up EmailClass is Available in User Content LibraryEducationMy ProfileOne TribeWellnessAppointmentsSingleIn-PersonAppointmentPsychotherapySubcategory1 Group~30 capacity5 Groups10 Groups1-on-1 /PrivateVirtual Class OptionSubcategory1 Group~30 capacity5 Groups10 Groups1-on-1 /PrivateVirtual Class OptionNutrition1-on-1 /Private5 Groups10 Groups1-on-1 /PrivateVirtual Class OptionMassage1-on-1 /PrivateAccupuncture1-on-1 /PrivateLymphatic Drainage1-on-1 /PrivateGroupIn PersonAppointmentPsychotherapyNutritionMassageAccupunctureLymphatic DrainageClassesEducation Single ClassSleep Education1-on-1 /PrivateVirtual Class OptionLactation1-on-1 /PrivateVirtual Class Option8-Week ClassNew Parent SchoolGroup - Lockstep program Virtual Class OptionHypnobirthingGroup - Lockstep program Virtual Class OptionGetting Ready for BirthGroup - Lockstep program Virtual Class OptionWelcome to Pregnancy Group - Lockstep program Virtual Class OptionRie Parenting1-on-1 /PrivateVirtual Class OptionMovement Single ClassYogaPackage of 1~30 capacity5 Package10 Package1-on-1 /PrivateVirtual Class OptionPelvic Floor1 Group~30 capacity3 Groups6 Groups1-on-1 /PrivateVirtual Class OptionMeditation1 Group~30 capacity5 Groups10 Groups1-on-1 /PrivateVirtual Class OptionEventsWorkshopsSet CapacityGuest SpeakersTrunk ShowsSocialsBook ReadingsClass/Appointment/EventRequirementsGreen is easy, simple implementationYellow can be a shopwoo- or shopifyBlue is virtual/live video meetingPurple is a CRM/Appt Sheduler with access to custom/branded User Panel/My ProfileMindbody, Vcita, Calendly, Typeform have been thrown around by JSA/ClientClient desires that all Shop/Appt/Event User Data is available via custom designed ‘My Profile’ page with the following info:These are the types of Events/Appts that would be available for Users In person and Virtual (Blue)Client wants Patient Check In option for in-person appointments, this data should be reflected in My Profile. Mindbody supports thisOn demand content would be purchased a la carte, with instant access via email and in My Profile page post purchaseClient expects to be able to edit/manage this site themselves

Challenges

The client had specific requirements for how the implementation of their membership area should integrate with their blog/magazine section. It involved a robust list of virtual and in-person functions that would allow for a full wellness center offering.

I provided an assessment of the tech stacks that some competitors used and provided a recommendation for what setup would best suit them for their needs, with an emphasis for scale.

Scheduling Calendar

The ability for members to attend Zoom-based wellness sessions

Shopping Cart 

The ability to shop for products, specific to their business with payment system connected to their in-person facilities.

eLearning 

The ability to host classes and workshops that members could attend on a one-off or recurring basis.

Member Portal

The ability to manage all of the above via a portal that members could access via their website, designed with a UX they could tailored to their needs. 

The Solution

I provided an assessment of the tech stacks that some competitors used and provided a recommendation for what setup would best suit them for their needs, with an emphasis for scale. The client decided on pairing WordPress, Mindbody and Shopify for their stack.

WordPress WebsiteAbout UsHow It WorksServicesResourcesAppointment CalendarEventsAppointmentIn-person Check InSupplementalIntake FormsAppointmentCapacitySimpleProductPurchaseAccess toCalendly forAppointmentBookingZoom IntegrationSupplementalIntake FormsEmail NotificationsVirtual Course/LessonsSystemZoom IntegrationOn-DemandVideo Contentfor PurchaseSeamless User Profile CalendarAppointmentHistoryOn-DemandContent AccessEcommercePurchase HistoryIntake FormInformationShopifySquarePaymentsSquarePaymentsCRMThinkific OptionWordPress WebsiteAbout UsHow It WorksServicesResourcesMindbodyMindbody.comAppointment CalendarEventsMindbody LiveClass VideoAppointmentIn-person Check InSupplementalIntake FormsAppointmentCapacityEmailNotificationsMindbodyPaymentMindbody.comExternal ProfileCalendarAppointmentHistoryOn-DemandContent AccessEcommercePurchase HistoryIntake FormInformationOn-DemandVideo Contentfor PurchaseShopping Cart/EcommerceMindbody OptionWordPress WebsiteAbout UsHow It WorksServicesResourcesvCita CRMWhitelabel AppointmentCalendarEventsZoom IntegrationAppointmentIn-person Check InSupplementalIntake FormsAppointmentCapacityEmailNotificationsSquarePaymentsWhitelabelUser ProfileCalendarAppointmentHistoryOn-DemandContent AccessEcommercePurchase HistoryIntake FormInformationShopping Cart/EcommerceShopifySquarePaymentsOn-DemandVideo Contentfor Purchase throughThinkificvCita Option

This is how the project turned out:

Once the proper web stack was selected, the rest of the project came together, leading to a user experience worthy of the name The One Tribe.

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