Karsh Center Branding

I developed the branding for the Karsh Center, an innovative social service center located at the historic Wilshire Boulevard Temple. The goal was to create a versatile and inclusive brand identity that resonates with the diverse communities the center serves.

Branding

Crafted a neutral brand identity to ensure inclusivity and resonance with a wide variety of community groups frequenting the center.

Service Design

Applied the branding extensively across signage in the parking garage, office areas, and building exterior, ensuring consistent visual presence and recognition.

A framed logo that unites.

A neutral, adaptable logo was essential to reflect the Karsh Center’s inclusive mission—welcoming diverse communities while maintaining a cohesive and recognizable brand.

Colors that connect space, style & tradition.

Next, I selected colors that complement the newly opened facilities, creating a cohesive look that enhances the aesthetic of the physical space and paired well with the existing established brand of Wilshire Boulevard Temple.

Colors that speak, a badge that represents.

Branded staff IDs reinforced the Karsh Center’s identity with recognizable colors, ensuring staff were easily identifiable while maintaining a welcoming, unified look.

Strength in identity, versatility in action.

The Karsh Center’s logo was designed for versatility, ensuring a cohesive brand presence across signage, apparel, events, and community spaces.

Contained in design, boundless in purpose.

I established a fitting brand identity for the Karsh Center—one that seamlessly reflects its mission of inclusivity, community, and connection to this day. Every design choice reinforced accessibility and cohesion, ensuring the center stands as a welcoming hub for all.

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