I developed the branding for the Karsh Center, an innovative social service center located at the historic Wilshire Boulevard Temple. The goal was to create a versatile and inclusive brand identity that resonates with the diverse communities the center serves.
Crafted a neutral brand identity to ensure inclusivity and resonance with a wide variety of community groups frequenting the center.
Applied the branding extensively across signage in the parking garage, office areas, and building exterior, ensuring consistent visual presence and recognition.
A neutral, adaptable logo was essential to reflect the Karsh Center’s inclusive mission—welcoming diverse communities while maintaining a cohesive and recognizable brand.
Next, I selected colors that complement the newly opened facilities, creating a cohesive look that enhances the aesthetic of the physical space and paired well with the existing established brand of Wilshire Boulevard Temple.

Branded staff IDs reinforced the Karsh Center’s identity with recognizable colors, ensuring staff were easily identifiable while maintaining a welcoming, unified look.
