‘Gratitude’ Marketing Campaign
I created a vibrant Chanukah-themed video to beautifully celebrate community warmth and connection. To amplify its impact, I implemented a strategic approach that included personalized emails and A/B testing to optimize audience engagement.
Creative Strategy
Each email was carefully tailored to resonate with recipients, enhancing the personal touch and increasing engagement.
Design
I revamped emails and ads to feature engaging visual experience, captivating our audience and setting a new standard for outreach.
Analytics
I conducted A/B testing to optimize interaction and reach, ensuring that our strategy effectively captured audience attention.
Digital Marketing
The combination of captivating video content and targeted communication successfully boosted the festive spirit and fostered a deeper community connection.
Chanukah spark: rekindling connections through inspiring video.
A vibrant Chanukah-themed video celebrating community warmth was shared via personalized emails to re-engage the least active audiences, avoiding a hard ask.
Chronicling the joy captured throughout the year.
I created an inspiring video showcasing Wilshire Boulevard Temple’s warmth and connection, using clips from services and events throughout the year, to uplift spirits and engage audiences with feel-good content.
Reviving audiences with a gentle touch.
This project highlights a cohesive approach to combine creative digital content with strategic communication to boost community engagement and celebrate meaningful themes effectively and boost audience engagement. It allowed us to revitalize a stagnant marketing campaign base for future marketing efforts.
