I developed and implemented a creative strategy to elevate the web presence of Apeiron, an established SaaS company, focusing on both internal and external web properties. This effort aimed to cohesively integrate and refresh the company’s various brands, ensuring a unified digital identity across all of their web properties.
Promoted marketing automation and campaign tool adoption, improving marketing processes across social media, email drip-campaigns, and website tracking.
Operated within Python/Django environments and utilized Wagtail and Flask CMS, with tools like Materialize CSS and Bootstrap (versions 3-5).
Updated web content and product documentation via Apeiron Docs CMS for accuracy and timeliness. Automated internal document management with versioning details using Jira and SharePoint.
Managed UX for all Apeiron web properties, including apeiron.io and routerbackup.com, to streamline and enhance user interaction for new and existing customers.
Worked closely with the development team to iterate on the enterprise UI for dashboard.apeiron.io and developed HTML/CSS templates for customer collateral PDFs.
Monitored web analytics to make strategic changes enhancing user experience and engagement, and improved search engine optimization through on-site enhancements using Ahrefs.
I elevated Apeiron’s brand recognition and user engagement, establishing it as a leader in the SaaS industry by crafting a seamless, high-performing digital presence that resonates with both new and existing customers.
Apeiron’s digital evolution continues, seamlessly unifying its web presence through sharp UX/UI, strategic SEO, and smart automation—driving engagement, boosting brand authority, and reinforcing its SaaS industry leadership.
